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The Key to Creating Products People Love? Validation

Create products that people love by validating your idea first; then, keep validating.

The focus of our third class was on validating your idea and establishing your value proposition. For me, validating an idea never ends, and it’s something I feel really strongly about spending time and energy on at Ladies Learning Code.

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Endy Sleep Proves Mattresses Don’t Have to be Expensive

Mattresses are expensive. It’s one of those sad facts of life that most people accept and part of the reason why mattress shopping is so dreaded. But with the Internet leveling the playing field for retailers and consumers, it seems inevitable that mattresses would eventually become part of the range of products available cheaper online.

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Equity Crowdfunding: The Future of Fundraising in Canada

There’s a lot of hype around Equity Crowdfunding being “legal” in Canada, yet most ordinary Canadians seem to be very confused and unaware of what’s legal, what will become legal, when, and what this really means for Canadian entrepreneurs and investors.

Unlike regular crowdfunding (e.g. Kickstarter, Indiegogo) where you receive perks or rewards for the money you give, equity crowdfunding actually allows people to own a piece of the businesses they help finance.

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Wealthsimple Receives up to $30 million Investment from Power Financial Corporation

Toronto's Wealthsimple today announced it has entered into a partnership with Power Financial Corporation, through a wholly owned subsidiary.

Under the agreement, Power Financial will, subject to regulatory approval, invest $10 million, and can invest up to $20 million into Wealthsimple over the next 12 months, with the option to make further investments over the next three years.

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Canadian Companies Struggling to Keep Pace with Increasingly Demanding Customers

Canadian companies are struggling to keep pace with the increasingly “always on” nature of their customers, their greater use of digital channels, and their growing acceptance of non-traditional providers, according to new research from Accenture.

As a result, the “Switching Economy” – the potential revenue up for grabs in the Canadian market due to changes in consumer spending patterns and switching rates – has swelled to nearly $200 billion, a 16 percent increase since 2010.

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