$3.38 Billion Bell-Astral Deal Includes Astral Advertising For Cross-Media Sync Mix
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The Bell-Astral $3.38 billion dollar proposed merger dominated headlines last week and I was even asked to appear on CBC Radio. However, it's an extremely complicated deal- so complicated that the producers at CBC decided to speak with lawyers instead on whether or not the deal should be approved by the CRTC!
Regardless, the proposed merger also includes Astral Advertising which brings into question whether Bell Media would now be able to compete with part of Google's strategy in mobile advertising known as synchronized cross-media advertising.
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