IMC: Monitoring Website Performance by Anil Batra of Zero Dash 1

Anyone who is serious about their online presence is using analytics tools to track their sites performance. Tools like google analytics provide a rich, deep, detailed and fully customizable dashboard that allow to monitor your sites activity and user trends. Sounds great, but there's two major problems.

1. Sometimes the dashboard is overwhelming, complex, and intimidating
2. People waste their time tracking statistics that are "interesting"

Fortunately both of these potential problems can be addressed at the same time by creating properly developed Key Performance Indicators (KPI). Here's a quick run down on how and why you should do this if you already aren't

1) Sometimes the dashboard is overwhelming, complex, and intimidating

Google analytics is a powerful tool with a hefty list of read outs, stats, and figures. All of which are extremely useful, but there's a difference between useful and important. Before you start tracking any kind of web analytics you need to ask yourself:

"Where are we going?"