Canadian Daily Deal industry boasts strong summer numbers [infographic]

Posted by My DealBag

The Canadian daily deal industry is alive and well. Over 50 separate daily deal sites are offering Canadians “50% - 90% off” everything from restaurants to skydiving – and that adds up to big money. In June alone Canadian daily deal sites generated $26 Million in sales – which means the Canadian daily deal space is now a $300M + annual industry.

Often brushed off as an inflated and trendy business – these numbers solidify the Canadian daily deal space as a growing and lucrative market.  In June, an average of 22,000 deals were sold per day (670,000 per month) and that number is growing – quickly.

It’s not surprising that Groupon, the industry pioneer, has the biggest piece of the Canadian pie with 28% market share. What is surprising, however, is that although LivingSocial is the clear number two player in the U.S., they are not so prevalent in Canada, and take 5th spot with 7% of the market.

WagJag, owned by TorStar (Toronto Star and Metroland community newspaper), has been able to leverage its media success to take hold of the number two spot at 25% market share and was able to bring in over $6.5M in sales in June.

TeamBuy, Dealfind, Tuango, and SwarmJam make up most of the remainder of the pie – and the remaining 40+ sites happily take the remaining 10%, or roughly $2.6M per month.

View the infographic after the jump for a complete breakdown of market share in Canada and see the real numbers behind Canada’s growing daily deal industry.

Data provided by mydealbag.com – a leading Canadian daily deal aggregator, that lists all of the daily deals in one place and lets you personalize them to suit your interests.

Company:
WagJag.com
Website:
http://www.wagjag.com
Location:
Toronto, Ontario, Canada

Online group buying platform that features exceptional daily deals on fun things to do and places to eat in cities across Canada. more

Company:
Groupon
Website:
http://www.groupon.com
Location:
Chicago, Illinois, United States

Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the United States. We have about 200 wonderful people working in our Chicago office (a handful of whom you can see to your right), along with a smattering of people in Groupon's other cities. Our company philosophy is pretty simple: we treat our customers the way we like to be treated.... more

Company:
TeamBuy.ca
Website:
http://www.teambuy.ca
Location:
Toronto, Ontario, Canada

TeamBuy.ca is a Canadian-based team-buying website that launched in Toronto in October 2009. The site secures impressive savings by using team-buying power, giving users the benefit of buying in bulk without actually having to. Each feature depends on a minimum number of buyers signing up; if the Buy is successful, a Team Ticket is sent via email within 24 hours to those who purchased. If the target number of... more

Company:
mydealbag
Website:
http://www.mydealbag.com
Location:
Vancouver, British Columbia, Canada

Mydealbag is a daily deal aggregator that gathers all the best daily deals in your city. There is no need to check multiple group buying websites, we make it easy to see all your city deals in one place. more


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My DealBag

My DealBag

mydealbag is a leading Canadian daily deal aggregator. mydealbag combs the web to gather the best local deals in your city making it easier to find the deals that you want. mydealbag came to be in an attempt to solve a simple problem – too many emails from too many daily deal sites – and on a long summer road trip we decided we should do something about it. As active deal hunters and... more



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