The Canadian daily deal industry is alive and well. Over 50 separate daily deal sites are offering Canadians “50% - 90% off” everything from restaurants to skydiving – and that adds up to big money. In June alone Canadian daily deal sites generated $26 Million in sales – which means the Canadian daily deal space is now a $300M + annual industry.
Often brushed off as an inflated and trendy business – these numbers solidify the Canadian daily deal space as a growing and lucrative market. In June, an average of 22,000 deals were sold per day (670,000 per month) and that number is growing – quickly.
It’s not surprising that Groupon, the industry pioneer, has the biggest piece of the Canadian pie with 28% market share. What is surprising, however, is that although LivingSocial is the clear number two player in the U.S., they are not so prevalent in Canada, and take 5th spot with 7% of the market.
WagJag, owned by TorStar (Toronto Star and Metroland community newspaper), has been able to leverage its media success to take hold of the number two spot at 25% market share and was able to bring in over $6.5M in sales in June.
TeamBuy, Dealfind, Tuango, and SwarmJam make up most of the remainder of the pie – and the remaining 40+ sites happily take the remaining 10%, or roughly $2.6M per month.
View the infographic after the jump for a complete breakdown of market share in Canada and see the real numbers behind Canada’s growing daily deal industry.
Data provided by mydealbag.com – a leading Canadian daily deal aggregator, that lists all of the daily deals in one place and lets you personalize them to suit your interests.