Radian6 Layoffs Prove Social is Not All About Technology

Posted by Rob Lewis

Techvibes broke some big news yesterday.

But it wasn't the page views, retweets, and Likes that blew us away. It was the comments on our article.

Shortly after publishing our piece confirming a slew of layoffs at New Brunswick's Radian6 readers started weighing in with their two cents, job offers, and best wishes. Surprisingly most of the best wishes were from competitors in the social marketing and analytics space.

As Ian Gertler so eloquently said, "the incredible level of respect and professional admiration in these comments is refreshing." Here's a sample:

HootSuite's Dave Olson: "As VP Community at HootSuite, i am rather sad to see this. Radian 6 – from the other coast of Canada than us – we're a noble competitor and industry light. Regardless of Salesforce's plans with R6 (and yes they are a competitor to us), it's simply sad to see diligent community builders cut loose. In my (biased) opinion, cultivating community and sparking internal culture are critical roles which simply can not be outsourced, ignored or underestimated. Best wishes to all who received the dreaded news today."

Sysomos Community Manager Sheldon Levine: "While these guys have been and are a competitor to my company, Sysomos, I got to know a lot of the R6 team over the past few years and I was a bit upset to hear this news. Just because our companies are competitors doesn't mean that I couldn't be friends with some of these people, and it's tough to see great people lose their jobs. I won't say anymore about this, other than I wish all of these former employees the best of luck in the future and that any of them can feel free to reach out to me to talk any time."

Company:
Radian6
Website:
http://radian6.com
Location:
Fredericton, New Brunswick, Canada

Radian6 provides the leading social media monitoring and engagement platform for marketing, communications and customer support professionals. The company’s new Engagement Console enables brands and agencies to monitor all forms of social media, with real-time results, and engage as a team through unique workflow features for tagging, classifying, and assigning of posts. Analysis widgets on the Radian6 dashboard... more

Company:
Sysomos
Website:
http://sysomos.com
Location:
Toronto, Ontario, Canada

Sysomos was founded in 2007 to solve the challenge of continuous social media monitoring as well as its correlation with traditional media. With the volume of user generated content increasing at unprecedented speeds, the ability to search, clean and distill the information in user generated content is a challenge. Sysomos offers the first solution capable to scalably deliver results in real time over... more

Company:
Hootsuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Learn more about how Hootsuite is revolutionizing communication at http://www.hootsuite.com. more

Company:
Salesforce.com
Website:
http://www.salesforce.com
Location:
Toronto, Ontario, Canada

Salesforce.com is the enterprise cloud computing company that is leading the shift to the Social Enterprise. Our trusted cloud platform and apps—including our flagship CRM solution—help employees collaborate easily and connect with customers like never before. And thanks to the cloud, all of it comes with low cost, low risk, and fast results. Our 100,000+ successful customers tell the story best. more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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