Allocadia Raises a $7 Million Series A Round led by Altos Ventures and iNovia

Vancouver's Allocadia announced today that it has closed a $7 million Series A round led by Altos Ventures and iNovia.

Additional investors include Illuminate Ventures, as well as current investor Beehive Holdings, Zynga CEO Don Mattrick and former Pivotal Corporation co-founder and CEO Norm Francis, who also participated in the company’s $1 million seed round in January 2013.

The marketing performance management startup was founded by twin sisters Kristine Steuart and Katherine Berry in 2010.

RELATED: The Rise of the Female Founder by Boris Wertz

Allocadia plans to use the additional funding to invest in sales, marketing and product innovation to fuel its current growth. They are currently looking for a Senior Java Developer on the Techvibes Job Board.

iNovia Capital
Montréal, Québec, Canada

iNovia partners with exceptional entrepreneurs to build successful companies in high-growth sectors. The team is comprised of entrepreneurs and sector experts focused on Mobile, Internet and Digital Media. iNovia has offices in Montreal, New York City and Calgary and invests across North America. iNovia has $275M under management across three seed and early-­stage funds. For more information,... more

Allocadia Software
Vancouver, British Columbia, Canada

Allocadia provides cloud software for Marketing Operations giving marketers complete visibility into all investments and all results, whatever the source. Enterprises see immediate financial benefits by re-allocating marketing budgets to the highest-performing marketing programs. Customers include F5 Networks, Juniper Networks, SENSA Products, Stepstone and Trimble. more

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